JOHNSON'S® Baby cares for what is precious; your baby's precious skin and hair, and precious moments of bonding.
Our products wrap your baby in an extra layer of love and protection, providing gentle care for delicate skin and hair while supporting those special bonding moments — one bath routine at a time.
.jpg)
Our purpose is to give every baby the healthiest start to life. At JOHNSON'S® Baby, we are committed to delivering the highest standard of safety and quality for your baby. Our products are thoughtfully developed through rigorous scientific research and carefully crafted to be gentle on delicate skin.
We're committed to quality and safety, which is why we've developed a thorough process to create our baby products. If a formula fails any step within the process, we go back to the drawing board. It's how we assure we are developing the most gentle baby products for the most delicate skin.
Safe products start with safe raw materials. That is why we thoroughly vet every supplier and only accept materials from vendors that meet our rigorous quality and safety standards.
The ingredients we receive must be assessed and meet the requirements for safe use in personal care products. We dig below the surface to evaluate impurities and review the latest findings from personal care, food and medicine studies.
Once we create product formulas, we test them with volunteers in a lab setting. Our experts test for every likely issue, including skin and eye irritation. As a result, our safety database includes information on a wide variety of formula reactions that help inform every new formula we make.
We test for ways real consumers use our baby products to ensure we provide a delightful usage experience. That starts with actually checking with you! We also test our products in the lab under many scenarios— extreme heat, cold, humidity and more—to triple-check safety, consistency and quality.
Even when our finished product is available in your local store, our work isn't done. In addition to watching for new information, we listen to your feedback, whether it's via a customer service call or a social media comment, and make updates when necessary, so that every product we make meets your expectations.
Every JOHNSON’S® Baby product is designed to meet or exceed the top internationally recognized regulatory standards. We put everything we know into developing our standards: we start with peer reviewed research, we look at the toughest regulations, incorporate best practices, and layer on our additional expertise when we make our JOHNSON’S® Baby products.
As a global brand, we care about every baby, everywhere, and that's why we work to stay on top of the latest published science from around the world. Here are a few of the external resources we reference while creating our products:
Review and assess cosmetic ingredients for safety and publishes findings in peer reviewed scientific literature.
Provides documented opinions on health and safety risks of cosmetic ingredients and products.
Conducts ongoing extensive research and monitoring of ingredients.
We not only follow global scientific guidelines, but we also take into account regulations for the main countries that market our products across the world. Our products are compliant with:
choice of
hospitals
Health Care Professionals play a vital role in guiding what's best for babies. That's why we follow evidence-based guidelines, including those informed by professional associations representing doctors, nurses, midwives and other experts.
*1 Mintel care category, L52A 2025
*2 Infant and vet category.
Prospective as an essential part of baby and beauty personal care products. Without them, everyday products you have come to rely on could expire within weeks or even days.
Every touch, every scent, every moment with your baby is precious. That's why JOHNSON'S® gives you gentle ingredients to care for delicate skin.
We hold our gentle fragrances to high standards before adding them to our products. Every ingredient undergoes careful review and testing.
Learn About Our FragrancesHealthy babies rely on a healthy planet. JOHNSON'S® Baby makes significant strides in enhancing its sustainability efforts, particularly through innovative packaging solutions. With our commitment to reducing virgin plastic, our lotions and wash bottles are made with 50% post-consumer plastic (PCR).
Virgin plastic means newly manufactured resin produced from petrochemical feedstocks used as the raw material for the manufacture of plastic products and which has never been used or processed before.
UL ECOLOGO® certified products are verified through rigorous environmental leadership standards. The ECOLOGO® Standard helps ensure a reduced environmental impact while maintaining high-quality performance throughout the product lifecycle.
VISIT THE UL ECOLOGO SITE
